How to Write a Book Press Release Like a Pro

Press Release is a fantastic tool to help get the word out to your readers, using various media outlets. There can be a wide array of reasons to write a press release but making it a success is based on relatively the same process.

Think Like a Journalist

It is important to think like a journalist. Why would someone find this information useful or topical to then turn your press release into a news story? Journalists get hundreds, if not thousands, of press releases in a day so, to make yours stand out from the rest, it needs it to pack a punch. Grab their attention with an exciting headline, an important fact, idea, or current trend.

Key Information Should Come First

Press releases need to be short and sweet with all the critical info. It is essential to add the Who, What, Where, Why, and How. The best place for this info is within the first few paragraphs. If a journalist or outlet has to dig for what you are trying to inform them of they may skip past your release altogether.

A good example is something like: ”It’s almost Christmas! This year marks the 175th anniversary of Charles Dickens ‘A Christmas Carol’ (1843). On the 19th of December, we will honour of this wonderful anniversary by releasing a special 175th edition copy of this beautiful book, brought you by The Dickensian Trust.”

This clearly outlines who this release is about, what is happening, when it is happening, where you can get more info, and why it is of interest. After these few key sentences, you can continue to tell the journalist more about what is going on.

Remember this is not a sales pitch but is intended to be purely informative. However, you do want to include a call to action.
Note: It is best to use the OSCOLA referencing generator when referencing your title in a Press Release.

The Importance of Using Quotes

Quotes are a perfect addition to a well-designed release. Find an expert or a member of your executive branch to add credibility to your document. Journalists are always looking for quotes when thinking about putting together an article so, taking some of that work off them will help to make your release move to the top of the pile.

Get the Right Attention to Your Press Release

After you have put together all the vital info to attract the right attention, you need to single out which outlets would be interested in publishing it in a blog, article, or news broadcast. It is not enough to send your release out willy-nilly to every outlet, but rather to consider who you want to reach, and which outlets would be the most interested in working with you.

For example, if you have a brand-new book about an unsolved crime, it would not be worth the effort of sending it to a magazine focused on childhood development. It helps to take a moment to consider who your demographic is and what outlet would most successfully reach those potential readers

Add Your Contact Info

Don’t forget to add all your contact info at the bottom of the release so that they can get in touch with you if they need more information about your book.

Popular Books Released In November 2018 – What interesting?

Hundreds and thousands of books are published each month and tracking which one hits the bestselling list is a timely affair any booklover loves to indulge in. With that being said, here’s a list of top 10 bestselling recommendations of popular books released in November 2018.

1.Past Tense by Lee Child:

Jack Reacher goes on an epic journey from Maine to California and stumbles across a sign to a place he has never visited before. This is also the place where his father once lived and so he decides to tour an extra day. On the same day, at the same isolated area, two young Canadian is left stranded at a lonely motel in the middle of nowhere when their car breaks down. Reacher finds no evidence of his father at the town and the young Canadians are about to face lethal dangers. A shocking discovery and strands of varied stories begin to come to the surface.

Lee Child is an author to some of the best popular books since a really long time and managed to create another gripping adventure.

2. An Unexplained Death by MikitaBrottman:

Published under Conangate Books, An Unexplained Death by MikitaBrottman takes the reader through a whirlwind of the story about a missing person’s body discovered in the Belvedere. Assumed as an apparent suicide, the protagonist gets obsessed with the mystery that revolves around this death. Strange, violent secrets of the Belvedere’s past are soon revealed enticing Mikita into an investigation lasting over a decade.

3. Archenemies by Marissa Meyer:

A sequel to one of the most popular books of 2017 and 2018, Renegades, is the Archenemies that takes you through Nova’s double life that is about to get complicated. Adrian, despite being a part of her sworn enemies – Nova’s feelings for him deepen. In this sequel to the Renegades Trilogy, the due along with their crew are about to face gruesome crimes that escalate in the city of Galton City. Covert weapons, conflicting missions, and feelings at stake – let’s assume the line between the good and the evil are blurred. Join the reading group with EmmmaBooks on Youtube while she is reading Archenemies by Marissa Meyer

4. Becoming by Michelle Obama:

One of the most popular books of the season, Becoming by the Former First Lady, Michelle Obama is a non-fiction that takes you through the struggles, nooks, and crannies of living the life as the First Lady to the President of the United States. A book full of reflections, intimacies and life choices were considered by Oprah Winfrey as the book of the month recommendation for fellow book clubs. Learn more about it:

5. Fantastic Beasts – The Crimes of Grindelwald – The Original Screenplay:

The sequel in the five-part series of one of the most celebrated authors of all time – JK Rowling, is the story of Grindelwald who was captured by NY police at the end of the first book – Fantastic Beasts and where to find them. He, however, manages to escape the custody of the police and starts gathering followers to join his side of the army, to raise pure-blood wizards up to rule over No-Majs. Vlogger ‘Let Me Explain’ talks about credence theory through this Fantastic Beasts explanation

These are some of the popular books published in November 2018. Readers, Reviewers and Opinion Leaders from all parts of the world enjoyed these books and have stated their opinion over the news, broadcast, televised versions, audio/video channels, podcasts and more. Some of these Youtube videos can be found in this listicle.